Como cualquier otro elemento del diseño, la tipografía juega un rol importantísimo en el impacto general de un anuncio. Explica con palabras el punto que está siendo ilustrado por los gráficos para que la audiencia entienda el significado por medio de simbolismos, grafismos o conceptos abstractos. Gracias a la tipografía y al significado textual es que finalmente el anuncio hace 'click' en la audiencia, se unen todas las partes del gráfico y se insta a tomar una acción generada por el anuncio.
Desde ésta perspectiva, la tipografía es una herramienta para ayudar a interpretar el contenido rápido y de manera correcta. No se puede utilizar de manera arbitraria, aunque se puede jugar con ella en diferentes maneras para llevar el mensaje de una manera más efectiva. Los siguientes son ejemplos que utilizan de forma concreta la tipografía para justificar y transmitir el mensaje. ¿Qué opinan?
Everlast
“Persevere/Perish”
ABSA Bank Typography Concepts
It’s not the shoes you wear, but the steps you take that matter.
Peter MacCallum Cancer Centre
“Take a break from the sun.”
Brighton Language School
“Refresh your forgotten Español”
Industrial Strange Clubwear: METH
Miller Campaign Billboard
“New side of Miller, New side of you.”
NeoNation
Jane
“Jane”
Abflug
“ABFLUG 08.05/ 3 hangars”
Dairy Farmers of Canada
“Not for those who easily crumble”
Agora
“Agora”
Panasonic DVD Theater – Crash
“Panasonic DVD Theater. The sound of movies has never been so sophisticated.”
HBO 20th Anniversary
Sun-Rype
“Made with real fruit goodness.”
Durex
Chupa Chups
“Kissed a mirror for practice. Impossible to get it out of your mouth.”
The Body Shop
“The Body Shop. Mother Nature’s seal of approval”
Amour
“Warning: Some scenes do not contain nudity.”
Nike
“Nike”
Heinz Pasta Sauce
“We’ve made seriously juicy”
GreenMovie Sound Dept
“Creaking sound of uncle Carl’s knee during the heroic but unlucky Monate Lake sack race.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers”
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers”
Grand & Toy
“Your Business”
Burger King
“Burger King. BK stacker”
Schweppes
“1+2=3”
Huawei Ideos X1
“The three most important things in a relationship. Trust, honesty and stalking on Facebook”
Coca-Cola
“Little wild Coca-Cola Raspberry”
New Honda Insight 2009
The Phantom
“Love Never Dies. Phantom”
MTV Masters
“MTV Masters: 50 Cent”
Samsung Omnia typography
“The Omnia Pro B is meticulously designed to achieve the perfect balance between work and leisure”
NIKE ACG 20th birthday – Strut
Discovery Channel
“From the producers of Planet Earth, life”
Orange – 100%
“Orange, 100”
NSPCC Thank You
Nissan
“Two snakes meet on a rock. One asks, “are we poisonous?” I dunno. “I just bit my lip”
JOE
“Take the average of your name – The Makeover Inc.”
MTV
Burger King
Hip Hop Live
“Hip Hop Live”
Harley’s
“What’s a sundae without a cherry”
Zippo
“Soul. One thing technology can’t replace”
ACAB – All Cars And Bikes
![acab[3]](http://cdn.tripwiremagazine.com/wp-content/uploads/2012/07/acab3.jpg "acab[3]")
“ACAB”
Panasonic Digital Voice Recorders
WMF Knives
“The art of preserving vitamins”
Harley’s
“If men were created equal, we’d wear uniforms”
Voyages
“Don’t hesitate any longer.”
China Unicom
“116114 is a phone number of providing travel service for the public,such as flight and hotel reservation,route information service and so on”
UX 3D type
Into 1
“We work as one”
Inlingua – Business English
Energia School
“Emc2”
D-Edge Awards
McDonald’s McFlurry
“Mona”
Wheeze
“Wheeze”
Natural Grid
Toyota
“Efficiency”
Vaughn’s Original BBQ Sauce – Seconds
“Leftover make for great sloppy seconds.”
Making Worlds
Hugo Boss
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