Un diseño de packaging innovador puede crear una experiencia completamente nueva al usuario. Seguramente todos hemos tomado una taza de té y ni siquiera hemos pensado en la bolsa que lo contiene, pero qué tal si esa bolsa tuviera forma de un pájaro cuyas alas se expanden una vez estando en el agua caliente y que parece que vuela en ese verde firmamento. Eso sería una nueva experiencia para el usuario. El diseño de packaging ha sido infravalorado en muchas ocasiones por los empresarios, siendo ésta una gran herramienta de comercialización y mercadotecnia. En ésta galería tenemos 30 productos cuyo packaging es extremadamente creativo e interactivo con el consumidor.
1. Creative Food Packaging from Switzerland, Migros РDesigned by Schneiter Meier Külling
2. Green berry tea, bird shaped tea bags – Designed by Natalia Ponomareva, from Russia. This design is currently just a concept, but apparently the wings unfurl in the hot water.
3. Anti Theft Lunch Bags – protect your sandwich with this moldy-looking bag.
4. Dumbbell Packaging – harnessing the power of cleaning to make you stronger! Tommaso Ceschidesigned this packaging concept.
5. Wild Bunch & Co. 100% Organic Juice container
6. Sustainable running shoes packaging from Newton Running. Cutting down on packaging materials with molded paperboard.
7. Meat shorts packaged like meat, from Weird Clothing Co.
8. Dino Bites – gum dispenser from BQB, a Russian design company.
9. Yogurt with a built-in spoon from Cho Hye-seung, the yogurt lid turns into a spoon.
10. Dirt and Grime jeans in a can, fictional line of clothes for people who aren’t afraid to get dirty. Designed by Victoria Abrami.
11. Detergent packaging concept. Russian Design agency BQB, designer Agency Galima Akhmetzyanova, proposed this idea of a laundry detergent package.
12. Juice boxes with the texture and look of fruit, from Japanese designer Naoto Fukasawa.
13. Pop-up popcorn packaging – award winning popcorn packaging design.
14. Bamboo for Women line of natural-looking packaging. Designed by Series Nemo, in Spain.
15. Tayburn Whiskey, a new way of thinking about whiskey from Echo Brand Designs.
16. Eric Carle Hungry Caterpillar wash and bubble bath – children’s book illustration featured on kid’s bath products from Episencial.
17. Sustainable detergent container – sustainable molded fiber packaging
18. Manly gun mental cologne – designed for Gap by Through Smoke Creative.
19. Creative, colorful sausage wrappers, from Russian design firm FirmaStyle
20. T-shirt packaging monster brains - Designed by Andreas Krapf
21. Hand-made ceramic glazed olive oil container – Designed by Tridvajedan, comes with a metal spigot attachment.
22. Gauss Lamps – beautiful light bulb packaging.
23. Unique 3-D bottle design – Penelope is a skin care line that was inspired by the retail store Anthropologie, concept designed by Erin Dameron.
24. Cool garbage bag packaging – who says garbage bag boxes have to be boring?
25. City-scape Spaghetti Packaging – designed by Ben Thrope
26. Coffee Time packaging from Latvia
27. S’more Monsters Kit – ingenious way of packaging s’mores ingredients.
28. Creative Salami packaging – designed by Planet Creative.
29. Fixa kitchen utensils – Designed by BVD from Swede, simple and beautiful kitchen utensil packaging.
30. Heirloom seed kit – beautiful packaging on Etsy.
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